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Views on the West Festival broadens your view with:
- Exhibition of 50 posters made by graphic designers from India and the Netherlands
- Masterclass Design an alternative European flag by Annelys de Vet
- Masterclass Get out and design by Rajesh Dahiya
- Film: callcentreclassic John & Jane
- Theatre It is what it is by Andreas Bachmair
- Lecture about stereotypes
- Performance by multimedia designers
- Party time with dj's and vj's
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Masterclass: Design an alternative European flag
By Annelys de Vet
Europe is an abstract entity. Who or what bears influence upon the perception of the union that is called Europe? Flags become political statements, reflecting critique and personal interpretations. To what extent can graphic designers contribute to such an influence? In this workshop students are invited to design several flags for Europe. Personal perception and vision are the starting points for these designs: become an author writing in images.
March 20 from 16h30 until 21h00 (including diner) 15 euro, Zeebelt Theatre
Note: The number of places is limited! Registration required via kassa@zeebelt.nl
(Foto links: Hendrik Jan Grievink)
Masterclass: Get out and design
By Rajesh Dahiya
The process of designing will be pivotal in this workshop. Step out of your comfortable studio space, into the field. Rajesh is the founder of CoDesign studio in India working for international brands including Google, Coca-Cola, Bacardi, and Levi-Strauss. In their work CoDesign stress the importance of design as an inclusive and innovative activity. Experience new ways of designing, apply new creative strategies and put this new process in practice.
March 20 from 16.30h until 21.00h (including diner) 15 euro, Zeebelt Theatre
Note: The number of places is limited! Registration required via kassa@zeebelt.nl
Film: John & JaneBy Ashim Ahluwalia
A fresh new blend of observational documentary and tropical science-fiction, John & Jane follows the stories of six call centre agents that answer American 1-800 numbers in a Mumbai call center. John & Jane, directed by Ashim Ahluwalia discovers a young generation of urban Indians who are beginning to live between the real and the virtual. However, this futuristic world of American aliases and simulated reality is not science fiction, these are the times in which we live. John & Jane raises disturbing questions about the nature of personal identity and what it means to be Indian in a 21st century globalised world.
[87 min.]
March 20 at 16h30, 19h45, 21h15, Zeebelt Theatre
Theatre: It is what it is
By Andreas Bachmair
A performance about the power of imagination. Andreas Bachmair acts and narrates, creating a landscape of dramatic scenes based on the original interviews with call centre employees for Views on the West. He assembles statements, changes contexts and sheds light on them from a different perspective. A performance which plays with different points of view, real and surreal. Central in the performance is the interaction between audience and theatre maker - between the familiar and the unfamiliar - the colour green, natural beauty, conviction, freedom, life and death and the here and now.
March 20 from 19h00 until 19h30, Zeebelt Theatre
Lecture: Stereotypes
Esther Cleven (conservator graphic design at De Beyerd, Museum for graphic design in Breda) will give with her column an introduction to the speakers Rajesh Dahiya and Anne Miltenburg. Rajesh (founder Co-Design studio, India) will give his view on the West, using the posters from the exhibition to make his points clear. Anne (Design Director at OrientationLab & member of the selection committee at Dutch Design Awards) will take on the role of 'devil's advocate' and look for the sharp edges in the Eastern and Western views of each other.
March 20 from 21h00-22h00
PerformanceBy Floris Schrama, David Benque, Simon Scheiber and Sacha van den Haak
A performance by multimedia designers who use sound and music for the creation of images. Real live inspiration is drawn up from the audio passages obtained in interviews with Indian call centre employees.
March 20 from 22h15 until 22h30, Zeebelt Theatre
Party Time
We finish Views on the West with an exceptional party at Zeebelt with dj's and vj's..
March 20 from 22h30 until app. 2h00 free entrance, Zeebelt Theatre
With: B.L.O.T.
B.L.O.T. is the Basic Love Of Things - a collective based out of New Delhi, India that works with electronic music, film, art and design. As a live performance act, BLOT is a live electronic music and visuals act, and has played in prominent club and festival venues in India, Germany, France, UK and Switzerland. For the performance at the Views on the West venue, BLOT will perform a short (approx 1 hour) mashup session that combines samples from popular India cinema, their own stop motion films and video works and some relevant sampled works mixed with electronic music (dubstep and minimal techno). While the performance itself will try to work towards the theme of the venue, we feel BLOT as an entity itself is a interesting and very contemporary example of whats happening in India right now, and in several ways our performance IS our view on the west. Check:
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