Views on the West exhibits 50 posters made by graphic designers from India and the Netherlands, displaying interpretations
of views on the West from an Indian perspective.
The design of the posters is based on information derived from interviews with Indian call centre employees. What ideas
do they have of the West? What are their impressions of life in Western society? Both Indian and Dutch designers worked with the
assignment description in audio which was composed from the original interviews.
The exhibition includes designs by Rajesh Dahiya and other Indian design professionals, by Annelys de Vet, Vinca Kruk, Bob van
Dijk, Jacques Koeweiden, Sybren Kuiper, by students from Academies of Art in the Netherlands
(The Hague, Utrecht, Rotterdam) and by students from India (Ahmedabad,
Bangalore and Pune).
The official opening will be performed by design guru Gert Dumbar and Marieke Bolle,
alderman Finance & Culture, The Hague. Also, the names of a Dutch and an Indian student, who's designs win the prize of an India/ Holland exchange, will be announced. The following days - March 18 till 21 - the exhibition is open for visitors from 12AM till 7PM.
